Using Video At Events, Exhibitions And Conferences

Video has become such a versatile tool and its uses are wide-ranging - from internal use for training to big screen presentations and conferences. Here are some of the benefits of using video at events, exhibitions and conferences.

For Exhibitors

A simple video from the event could help attract more visitors and sales, not only to the trade show, but also online by including it on your website or as a direct online link. A press release video highlighting your presence at an event can also be a highly useful marketing tool.

For Event & Conference Organisers

Video offers more marketing opportunies for event and conference organisers both before and after the event. What's more, by placing the event/conference video online, organisers can suddenly have a global audience allowing users to attent, virtually.

Some organisers may consider streaming the event or conference live. Filming could include exhibition stands, presentations and organisers' interviews. Clips/testimonials could be placed on the event/conference's own website and YouTube channel for promotional purposes.

Webcasting & Video Conferencing

By taking video out of the boardroom and putting it on the desk - or in the hotel room, home office or the field - you can offer a variety of options to help everyone be more productive.

Video Conferencing

The payback from video conferencing comes in a variety of ways, some easily measured, some not-so-easily quantified. These include:

  • Opportunity to expand services to a wider customer base
  • Ability to use experts or employees in remote locations more easily
  • Faster product development cycles and shorter time-to-market
  • Better hiring decisions from wider and deeper recruiting
  • Improved work/life balance and hence higher employee retention
  • Higher employee satisfaction from faster decision making
  • Improved ability to foster partnerships
  • Reduction in travel expenses and time away from the office
  • Increased corporate contributions to environmental protection (lower carbon emissions, reduced fuel consumption and less traffic congestion)